IN 2010 IMSO APPAREL WAS ESTABLISHED 

BY A BROOKLYN BORN BROTHER WHO INITIALLY CREATED THIS URBAN 

FASHION LINE TO APPEAL TO THE NEVER 

ENDING DISCUSSION OF WHICH BOROUGH

IN NYC IS THE BEST

ONE THING FOR SURE PEOPLE BORN AND

RAISED IN ANY BOROUGH, CITY OR STATE

ARE PROUD OF WHERE THEY COME FROM 

NOW YOU CAN SHOW THEM AND REPRESENT

BY WEARING IMSO APPAREL  

AS WE 

PREPARE TO SPREAD LOVE THROUGH OUT

PLEASE KEEP IN MIND 

“IT’S NOT WHERE YOU’RE AT,

 “IT’S WHERE YOU’RE FROM”